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Welcome to the 1030 The Light
LIVE COMMERCIALS 1030 The Light's well-known personalities are available to be utilized as a very public spokesperson for your business. 1030 The Light's unique format means that each of our personalities has an extremely loyal audience of listeners. This loyalty can be transformed to your products or services. Live read commercials provide another dimension to your advertising campaign. They are great vehicles for image, awareness and loyalty building for your business.
RECORDED COMMERCIALS Probably the best value advertising tool you can use to achieve reach and frequency of your advertising message. 1030 The Light's professional creative and production departments will create an impressionable image campaign for your business; quite simply radio commercials that work. Recorded commercials can be combined with your live read commercial campaign to give extra reach and frequency of your prime advertising message. Alternatively, many radio advertising campaigns are made up entirely of recorded commercials.
LIVE DROP-INS Personalities from Kansas City's 1030 The Light are available to provide live advertising reports via telephone directly from your business location. Live Drop-Ins as part of your advertising campaign will greatly heighten the awareness of your business location and/or the special event your business is presenting.
OUTSIDE REMOTES An outside broadcast quite literally brings Kansas City's 1030 The Light to your place of business. It is more than personalities broadcasting live, it is a major station event with substantial promotion included. A wide array of promotional activities can be included with your outside remote, all tailored to enhance your business location and/or special event. An outside remote provides an awareness of your business that any other media simply cannot match. Each outside broadcast is totally managed by our Promotions Department ensuring that the 1030 The Light personalities present provide the maximum advertising and promotional benefit for your business.
COMMUNITY ORIENTATED SPONSORSHIPS The unique format of Kansas City's 1030 The Light means we?re heavily involved with many major community events and organizations around Kansas City. Such close community involvement by Kansas City's 1030 The Light can provide your business with added value promotional opportunities in terms of joint sponsorship of such events and/or organizations. Recognition of your business both on air and directly with this community involvement can enhance your advertising program on Kansas City's 1030 The Light and profile your business as a caring member of the community.
ON AIR SPONSORSHIPS Sports events, community awareness programs, listener special interest programs - these are some of the opportunities Kansas City's 1030 The Light provides on an ongoing basis for client sponsorship on air. The stations unique format is suited to the presentation of produced program segments on devotion, finance, business, living, health etc and your business is provided an opportunity to obtain added value on air by sponsorship of these programs. Such sponsorship is effective in heightening the branding of your business to the 1030 The Light audience.
ON AIR PROMOTIONS The choice and scope of on air promotions is endless. As part of an advertising campaign, a specially designed promotion will add greater on air value and awareness for your business. On air competitions, giveaways, presenter promotions - whatever your requirements it is a sure bet that the 1030 The Light Promotions Department can come up with a promotional concept that works for your business.
OFF AIR PROMOTIONS As with on air promotions, the choice is endless and the 1030 The Light Promotions Department can customize a concept to fit the needs of your business. Quite often there is a link between on air and off air promotional activity. Store signage, proof of purchase promotion, in-store activity - these are just a few of the areas which can be utilized to increase your store traffic, location awareness and product knowledge by the 1030 The Light audience.
CREATIVE The team of copywriters and producers at Kansas City's 1030 The Light are there specifically to ensure your advertising message 'cuts through' to listeners in order to obtain the maximum benefit from your advertising campaign. Our copywriters will meet with you to ensure all avenues of the creative process involving the advertising message are explored whether it is a recorded or live commercial. With the production of recorded commercials, no stone is left unturned in presenting a radio commercial that works on air. Exclusive music beds, the use of professional voice talent, digital recording facilities, sound engineers with years of production experience - these factors combine to produce radio commercials that do what is intended of them - to work for your business. |
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